NOM 1416 Tequila: Productos Finos de Agave — Casamigos, Avión and Clase Azul Plata

NOM 1416 is Productos Finos de Agave, S.A. de C.V. — the plant the family that runs it calls Casa Campo Azul, in the highland town of Jesús María, Jalisco. Nine brands are recorded coming out of it, and three of them are names almost nobody would guess share a building: Casamigos, Avión and Clase Azul Plata.

Two bottles on my own shelf carry this number. I bought both without the faintest idea they were related, because nothing on the front of either one says so. That is the whole argument for reading the four digits, in one sentence.

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NOM 1416 at a glance

NOM1416
DistilleryProductos Finos de Agave, S.A. de C.V. — trading as Casa Campo Azul
LocationKm 1.5 Carr. Jesús María–Ayotlán, Jesús María, Jalisco — read off the base of my own bottle
RegionLos Altos — the highlands
Distillery opened1996; the family has grown agave since the 1960s
OwnershipFamily-run, now in its third generation
Brands recordedNine — Campo Azul · Casamigos · Avión · Clase Azul (Plata) · Casa Real · Alce Negro · El Cartel · JLP · Rancho Alegre
On my own shelfTwo — Avión Reserva 44 and Azul Esperanto
Verified first-handYes — the NOM, the company name and the full street address read off two different bottles I own

The distillery does not take visitors, and the address is a kilometre marker on the road into town rather than a street. That is normal for a contract producer; the business is making other people’s tequila, not receiving their customers.

Brands recorded at NOM 1416

BrandExpressions recorded at 1416Where to buy
Campo AzulBlanco, reposado, añejo, extra añejo — the distillery’s own brand—
CasamigosBlanco and reposado; the añejo is disputed — see belowCheck price
AviónSilver — and the Reserva 44 extra añejo, 40%, read off my own bottle—
Clase AzulPlataCheck price
Casa RealReposado—
Alce NegroJoven—
El CartelBlanco, silver—
JLPBlanco, reposado, añejo—
Rancho AlegreBlanco—

Nine brands, twenty-odd expressions, one building. The brand at the top of that list is the one the distillery owns itself and the one fewest people have heard of. The three below it are among the most recognised names in premium tequila. How that compares with the rest of the directory.

Two bottles on my own shelf

Two bottles I own carry NOM 1416 on the glass. I read both numbers myself:

  • Avión Reserva 44 — extra añejo, 100% agave. A Pernod Ricard brand sold hard on the elevation of its agave.
  • Azul Esperanto — more properly Tequila Esperanto Selección, añejo, 38%, 750 ml, 100% de agave. A round glass decanter with a cobalt glass agave suspended inside it, bought because I liked the look of it.

Neither front label mentions Productos Finos de Agave, Campo Azul or Jesús María. One is a globally marketed brand owned by a French drinks giant; the other is a bottle I picked off a shelf on looks. The four digits on the back put them in the same room — and in the Avión’s case, the back says a great deal more than four digits. Where to find those digits.

Both of those are readings, not lookups. I took the numbers off the bottles rather than out of a database, which is the standard this site holds itself to — the same way the Clase Azul number came off my own Reposado. Everything on this page that is not a reading is labelled as such, because a record that tells you which of its facts came from the glass is worth more than one that sounds equally certain throughout.

What my two bottles actually say

Most bottles give you four digits and stop there. Avión Reserva 44 prints the whole thing. On the label, NOM 1416 beside the CRT mark. Printed around the base of the glass, below the paper label:

PRODUCIDO Y ENVASADO DE ORIGEN
PRODUCTOS FINOS DE AGAVE, S.A.
KM 1.5 CARR. JESÚS MARÍA–AYOTLÁN
JESÚS MARÍA, JAL., MÉX.

Avión Reserva 44 back label showing NOM 1416 beside the CRT mark, with Productos Finos de Agave and the Jesús María address printed on the glass below
My own Avión Reserva 44. NOM 1416 beside the CRT mark, and the producer’s name and address printed on the glass beneath the label.

Company name, road, kilometre marker, town. A Pernod Ricard brand printing its contract distiller’s street address on the bottle is not what I expected to find, and it is the most complete producer disclosure on anything on my shelf. Most brands that produce under contract print the number and leave you to work out the rest.

It also means everything this page says about where NOM 1416 is comes off a bottle rather than out of a database. The registries agree, which is reassuring — but they are not what this rests on.

ExpressionExtra añejo
ABV40% Alc./Vol.
Volume750 ml
Agave100% PURO DE AGAVE
NOM1416, beside the CRT mark
Producer named on the bottleProductos Finos de Agave, S.A.
Address on the bottleKm 1.5 Carr. Jesús María–Ayotlán, Jesús María, Jal., Méx.
ImporterTequila Avión, New York, NY

One wording detail worth noticing: this label reads 100% PURO DE AGAVE where most read 100% de agave. The regulated meaning is identical — the puro is house style, not a second category. Other places labels differ without meaning anything different.

And the Esperanto says the same thing

The second bottle is the better test, because it is a different brand from a different company with no connection to the first. Etched around the glass of the Esperanto decanter:

Elaborado por
Productos Finos de Agave S.A. de C.V.
KM 1.5 carretera Jesús María – Ayotlán
C.P. 47950 Jesús María, Jalisco.
NOM 1416 CRT

Tequila Esperanto Selección decanter etched with Productos Finos de Agave S.A. de C.V., KM 1.5 carretera Jesús María – Ayotlán, and NOM 1416 CRT
The Esperanto decanter, etched with the same company and the same kilometre of road — and the postcode C.P. 47950.

Two bottles, two unrelated brands, the same company and the same kilometre of road. One is a Pernod Ricard extra añejo in a presentation box; the other is a Mexican-market añejo in a glass sphere with a cobalt agave inside it. Neither front label gives any hint of the other. That is about as good as verification gets without standing in the building.

The Esperanto adds a detail the Avión leaves out: the postcode, C.P. 47950. Published references give 46950 for this distillery. The bottle in my hand says 47950, and 47950 is the postcode for Jesús María in Los Altos. One more place the printed reference and the printed bottle do not match.

One last thing the pair shows, and it is not about NOMs at all. The Avión is bottled at 40%; the Esperanto at 38%. Same distillery, same four digits, two percentage points apart — and the reason is the market, not the liquid or the maker. The US sets a 40% floor for tequila; Mexico allows 35%, so a Mexican-market bottle is free to sit lower. My Don Julio splits the same way, 38% on the Mexican bottle against 40% on the US one.

So the proof on a label tells you which country a bottle was filled for at least as reliably as it tells you anything about quality. The full 35–55% range, and what sits where in it.

Three rival owners, one family distillery

The ownership around this plant is the part worth sitting with:

  • Casamigos — founded by George Clooney and Rande Gerber, sold to Diageo in 2017 in a deal reported at up to $1 billion.
  • Avión — Pernod Ricard took majority control in 2014 and bought the remainder in 2018. Avión’s own encyclopedia entry names Productos Finos de Agave, S.A. de C.V. and NOM 1416 as the manufacturer.
  • Clase Azul — independent and Mexican-owned, with the Plata recorded here.

Two of the largest drinks companies on earth and one of the most successful independent Mexican brands, all with product recorded at a third-generation family distillery in a town of a few thousand people — whose own label, Campo Azul, is the one you will struggle to find in a US store.

That inversion is common in tequila and almost never on the front of the bottle. Marketing spends its money on the name; the NOM records the building.

A shared NOM is not a badge, and not an accusation

This needs saying plainly, because a shared NOM gets used as a gotcha online. Contract distilling is normal, legal and disclosed on every bottle by law. A brand producing at someone else’s plant can still specify its agave sourcing and maturity, cooking time, milling, fermentation, cut points, yeast, barrels and proof. Those choices are most of what ends up in the glass.

What a shared NOM does tell you is that the field of possibilities just narrowed to one set of ovens, one water source and one team. If you have liked two bottles that share a number, that is a real signal about what to try next. If you have disliked one, that is a signal too.

What it does not tell you is that two bottles are the same liquid at two prices. Casamigos Blanco and Clase Azul Plata are not interchangeable, and no honest reading of a NOM claims otherwise. What the number does and does not prove.

Jesús María holds two distilleries in this directory

NOM 1416 is in Jesús María. So is NOM 1579, Destilería El Pandillo, where Felipe Camarena makes G4, Terralta, Volans, Pasote and ArteNOM Selección de 1579. One small highland town, two plants in this directory — and the two most opposite relationships to the four digits that I have found anywhere.

NOM 1416NOM 1579
DistilleryProductos Finos de Agave / Casa Campo AzulDestilería El Pandillo
TownJesús María, JaliscoJesús María, Jalisco
Brands recordedNineFive
Best-known nameCasamigosG4
Why people buy those brandsThe name on the frontThe distillery itself

El Pandillo’s five brands are bought because of who makes them; buyers follow the NOM and treat the label as secondary. The nine brands at 1416 are bought overwhelmingly by people who do not know the distillery exists. Same town, same water table, opposite business.

Neither is the wrong way to run a distillery. But only one of them rewards you for reading the back of the bottle, and it is worth knowing which is which before you pay a premium.

Where the sources disagree

Three conflicts, shown rather than quietly resolved, because this is precisely where tequila reference data breaks:

  • Difford’s Guide carries two producer pages both titled NOM 1416. One is Productos Finos de Agave, listing Avión Silver and Casamigos Blanco and Añejo. The other is Casa Tradición, listing Clase Azul Reposado, Clase Azul Plata and Casamigos Reposado. The same four digits assigned to two different companies, with one brand’s expressions split across both. Two other registries give Casa Tradición as NOM 1595 — which is the number printed on my own Clase Azul Reposado.
  • Casamigos’ primary NOM is recorded elsewhere as 1609. Which expressions, if any, are made at 1416 is exactly what the sources will not agree on: one lists blanco and reposado, another blanco and añejo, a third the reposado. This page does not pick a winner, and if you want to know which building your Casamigos came from, the bottle in your hand is the only source that settles it.
  • The postcode does not match. Published references give C.P. 46950 for this distillery. My Esperanto decanter is etched C.P. 47950, which is the postcode for Jesús María. Where a reference and a bottle disagree, this site takes the bottle.
  • Avión is listed narrowly in one place and broadly in another. One product database records only Avión Silver at 1416; the brand’s encyclopedia entry names NOM 1416 for Avión as a whole. The NOM on my own Reserva 44 — an extra añejo, not the Silver — reads 1416, which settles it for at least one more expression than that database lists.

None of that is a scandal. It is what happens when reference data is organised by brand while the regulated fact belongs to a building. It is also why this site records what it has read and labels the rest. The directory, with the same distinction applied throughout.

NOM 1416: quick answers

Which tequila brands are made at NOM 1416?

Campo Azul, Casamigos, Avión, Clase Azul Plata, Casa Real, Alce Negro, El Cartel, JLP and Rancho Alegre are all recorded at Productos Finos de Agave, S.A. de C.V. Campo Azul is the distillery’s own brand; the rest are contract production.

Is Casamigos made at NOM 1416?

Partly, according to several registries — but Casamigos is primarily recorded at NOM 1609, and the sources disagree about which expressions come from 1416. Check the back of your own bottle; it is the only source that applies to the tequila you actually bought.

Where is NOM 1416?

Km 1.5 on the Jesús María–Ayotlán road, in Jesús María, Jalisco, in the Los Altos highlands — an address printed on the base of my own Avión bottle, and the same town as El Pandillo, NOM 1579. Highland agave is generally credited with the sweeter, fruitier profile people associate with the region.

Are Avión and Clase Azul the same tequila?

No. They share a recorded distillery for some expressions, which is not the same as sharing a recipe. Agave sourcing, fermentation, aging and proof are the brand’s decisions, and they are most of what you taste. What the shared number does mean is that liking one is a better reason than usual to try the other.

Is everything from NOM 1416 100% agave?

Every expression I have been able to check is, including both bottles on my own shelf, which each read 100% de agave on the label. I cannot vouch for the distillery’s entire output, and I am not going to pretend otherwise. What can and cannot be verified about any bottle.

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